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November 06, 2004
First seek to understand
. Well folks in the Democratic party already have tons of prescriptions. From our experience as marketing people, that doesn't make much sense. First seek to understand and then to be understood. This book I think begins to help.
Also understanding moderate Republicans also does. Finding things they want and giving it to them is key. Rather than trying to convince folks.
This book is really required reading, I think before you can talk about solutions for 2008. It is interesting to see how many folks have come to me with answers before they know what people want.
Posted by rich at November 6, 2004 11:01 PM
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