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May 11, 2004
Voting for Kerry
JohnKerryIsADoucheBagButImVotingForHimAnyway.com. OK, so I just had to post this because it is such a good URL.
I have to say thought that today, I had two very smart people tell me the same thing and it is a little depressing:
- Smart Guy A. Why should I give to Kerry, he's going to lose? I don't get what he stands for. Interesting to note, this particular guy knows how to get Eskimos to buy ice.
- Smart Guy B. I know what Bush stands for, Tax Cuts and Security. What does Kerry stand for, he's going to lose. Why should I support him. He's another ice to Eskimos kind of guy.
So, the depressing fact is that I can't say in 30 seconds why vote for Kerry, except to say, "Don't vote for Bush". Is that sad or what given the millions. Its most depressing when I see sites like the above that are so clear about the issues (in order Out of Iraq, Better Tax Cuts, Just Warrior) by a college student. If, only they could just say three words, oh well.
Fact is a little does of ABCs would sure help the campaign, but in reaching out to those folks, they've already told us politely, we are way smarter than you, let the professionals run it. So since this is just the web, let me give it a try, I'll be Kerry for a day.
ABCs
What's the situation? Yes, the current incumbent nearly always wins elections particularly with massive fiscal and monetary stimulus ($700B deficits if you include Iraq, 0.5% interest rates) and the opposition is disorganized and fuzzy. But, if Kerry just runs a Drag Race play against Bush as anti-war, anti-tax cut, anti-definite, he loses. So, why not be against, Bush, but be Bush Pro. That is, be even more war oriented, tax cut oriented and definite?
So, here you get the XYZ (the positioning), X. Kerry is the Presidient who will be even stronger on security and more aggressive in cutting taxes than Bush while being honest and believeing in a just war.
So, that's the cunumdrum, how do you do this? Well, here's a start at three messages:
- More Rumsfeld than Rumsfeld. If elected, I will double the defense budget and focus it on reducing terrorism. That means get out of Iraq and invest in Afghanistan. I will ask the Iraqis a simple question. Do you want us? If the answer is "No," then we leave. It's that simple. I support our troops. I want them to come home safely and defend our country, not occupy another.
- More Tax Cuts than Bush. I'm going to triple your tax cut. 99% of all Americans are going to see lower taxes. That $1,000 you got this year will be $3,000 next year (btw in case you're wondering about this, it takes advantage of the fact that most of the cuts went to the top 0.5% who are going to vote massively for Bush anyway.
- Security the American Way. My Patriot Act 2.0 will be more Patriotic than anything the Ashcroft has ever seen. But, we'll do it a way that preserves the rights of the accused. We'll conduct a just war. Not the dirty war, but a just one with the values that we can all believe in. We are at war, but it is a war of values. We did it in Korea, we did in Bosnia, we could have done it in Vietnam. Now we'll do it with Islam.
Posted by rich at May 11, 2004 12:26 AM
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Comments
Rich, you should be the Kerry campaign strategist. This is brilliant messaging. If Kerry simply stumped with this once, he would pick up 10 pts in the polls in a day.
If he actually said it again and again and stayed on message for a change, he would win by a landslide.
Posted by: Jeff Malloy at May 13, 2004 09:20 PM
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